Yinka Ibukun has reported on government and technology for Bloomberg News in Lagos since 2013. She previously wrote for The Associated Press and Reuters, covering a wide range of topics from oil and gas to fashion and music. As a freelance writer, her articles have been published by Oxford Business Group, The British Airways Highlife Magazine, and The Guardian UK, among others. She’s also done investigative reporting for watchdog groups such as Global Witness and Corporate Accountability International and been invited to contribute on radio and television.
Media mentions can be one of the fastest ways to grow your company’s visibility. Of course, that could generate potential customers and sales. As a startup, you aren’t buoyant enough to engage the services of a PR company, which means you have to pitch your company to the media by yourself. What do PR professionals […]