We all agree, starting a business could be expensive, which is why entrepreneurs seek funding from investors. But investors are not your regular lenders, they are smart, skeptical and diligent in reviewing whatever opportunity presented to them. If you decide you want to seek funding from them, how do you draw them in? And how do you get them to put money in your business? This roundtable with Kola Aina, Eghosa Omoigui, Dotun Sulaiman and Yemi Keri will tell you exactly what investors look for when they are investing.